Thought Piece

Sustainable Innovation: “Good” vs. “Less Bad”
Jeffrey Hollender, Founder of Jeffrey Hollender Partners, co-founder and former CEO ofSeventh Generation. Mr. Hollender is an eco-preneur and has authored six books including his best selling book How to Make the World a Better Place, a Beginner’s Guide.

Research Papers

1.Strategic Environmental Sustainability Management: Highlighting the Need and Opportunities to Recognize Environmentally Hidden Economic Sectors
Mark Starik, George Washington University, Washington, DC, U.S.A., Scot Holliday, Washington, D.C. U.S.A., and Bruce Paton, San Francisco State University, SanFrancisco, CA, U.S.A.

2.Implementing Sustainability Strategy: A Community Based Change Approach
Stephen John, Kean University, NJ, U.S.A

3.Interrogating Sustainability: FAD or Value Generator?
Rajiv K. Kashyap, William Paterson University, NJ, U.S.A., Raza Mir, William Paterson University, NJ, U.S.A., Easwar S. Iyer, University of Massachusetts, Amherst, MA, U.S.A.

4.Transgenic Crops in Developing Countries: Can New Business Models Make a Difference in Fostering Sustainability and Mitigating Non-Technological Risks from Innovation?
Rüdiger Hahn, Faculty of Business and Economics, Heinrich-Heine-Universität Düsseldorf, Germany

5.Corruption and Foreign Direct Investment: The Moderating Effect of Bilateral Tax Treaties
Tarique Hossain, California State Polytechnic University, Pomona, CA, U.S. A., William Keep, The College of New Jersey, NJ, U.S.A., and Susan Peters, Francis Marion University, Florence, SC, U.S.A.

6.Corporate Accountability: A Path-Goal Perspective
Nancy E. Landrum, and Cynthia M. Daily, University of Arkansas at Little Rock, AR, U.S.A.

7.Sustainability Meets Social Entrepreneurship: A Path to Social Change through Institutional Entrepreneurship
Kenneth W. Kury, Saint Joseph’s University, Philadelphia, PA

8.An Integral Theory Perspective on the Firm
Nancy E. Landrum, University of Arkansas at Little Rock, AR, U.S.A., and Carolyn L. Gardner, Kutztown University, Kutztown, PA, U.S.A.

9.New Insights on the Operational Links between Corporate Sustainability and Firm Performance in Service Industries
Jooh Lee, and Niranjan Pati, Rowan University, NJ, U.S.A.

10.Sustainability Reporting at Johnson & Johnson: A Case Study Using Content Analysis
Susan C. Borkowski, Mary J. Welsh, and Kristin Wentzel, La Salle University, Philadelphia, PA.

11.Sustainability and the Coca-Cola Company: The Global Water Crisis and Coca-Cola’s Business Case for Water Stewardship
Heather Walsh, and Tim J. Dowding, University of Connecticut, Stamford, CT, U.S.A.