The Game of Comparative Advertising: Making Strategic Choices
Arti D. Kalro, Mathew A. Thomas, Rahul R. Marathe

A DSS to Optimize Facings on the Shelf of a Retail Store
V. Prem Kumar, M. B. Pradeep Kumar

Stock Returns and Macro Variables: The Indian Evidence
S.V.D. Nageswara Rao, Vishnu S Ramachandran

Green Value Chain in the Context of Sustainability Development and Sustainable Competitive Advantage: A Conceptual framework
Jason Tan, Suhaiza Zailani

Relationship of Quality of Work Life with Employees’ Psychological Well-Being
Neerpal Rathi

An Integrated Approach for Performance Improvement in Supply Chain –A Case of Manufacturing Unit
A. Jayant, S. kumar, P.Gupta and S.K.Garg

Transformation of Tourism Business in the Communist Cuba: A Critical Analysis
Tony L. Henthorne, Babu P. George

ARTICLE
Protection to ‘Advertising Punchlines’ Under Trade Marks Act 1999
Sunanda Bharti

BOOK REVIEW
Who Killed Change? Solving the Mystery of Leading People through Change (Authors: Blanchard, K., Britt, J., Hoekstra, J., & Zigarmi, P.,2009, Harper Collins, New York)
Soma Kamal Tandon