RESEARCH PAPERS
India-Vietnam: A Comparative Analysis of Economic
Performance
Khuong Vu, Mukul Asher
The Impact of Organisational Citizenship
Behaviour on Goal Orientation and Performance of Salespeople:
Formulation of a Conceptual Model
Binu Marcos, S.Jayachandran
Assessing Suitability Of Rahim Organizational
Conflict Inventory-II In Indian Family-Owned-and-Managed
Businesses
Mita Dixit, Debasis Mallik
Price Discovery Efficiency of Indian Futures
Market – A Case Study of National Stock Exchange
Sangeeta Wats, K.K.Misra
Creating Customer Satisfaction and Profitable
Value Chain with E-Commerce in Rural India, A case
Based Approach
Sanjeev Verma, Ranjan Chaudhuri
Economic Empowerment through Microfinance:
An Assessment of CSR Activity run by Forbes Marshall
Prema Basargekar
Industry Restructuring and Organisational
Changes of Russian Companies during Crisis
Malysheva Larisa
Consumers and their Brands: Deciphering Dimensions
of Loyalty
Bilal Mustafa Khan
ARTICLE
Software-as-a-Service and Off-shoring
Eric Braude
BOOK REVIEW
Purple Cow - Transform Your Business by Being
Remarkable. (Author: Seth Godin)
Review by Dilip M. Sarwate